Read the transcripts of the interview below

Customer Interview:

Matthew Duch

Director of Performance Marketing

“Hi, I'm David Booth and I'm the CEO of BouncePilot. I'm here with one of our customers. Hey customer, can you introduce yourself?”

David BoothCEO of BouncePilot

“My name is Matthew Duch. I'm the director of performance marketing for Lulus.com.”

Matthew DuchDirector of Performance Marketing

“Alright, in your role at Lulu's, Matt, what would you say your main goal is?”

David BoothCEO of BouncePilot

“My primary goal is to discover and manage profitable channels, field the drive growth for our company. So whether that's paid search, email, paid social, remarketing, you name it.”

Matthew DuchDirector of Performance Marketing

“Got ya. How did you find BouncePilot?”

David BoothCEO of BouncePilot

“We experiment with a program call Criteo Dynamic Email. And we had some success. Once that product was sunset, I wanted a replacement. So I went to market and BouncePilot was the only product that offered something that would be able to cover the needs of the campaign.”

Matthew DuchDirector of Performance Marketing

“Yeah, we found that a lot of former Criteo Dynamic Email customers started to come our way as soon as that happened. So that was, that was really great for us. I guess, how is it going so far with BouncePilot?”

David BoothCEO of BouncePilot

“It's going great. I would recommend this product to any performance marketer that's looking to add a new profitable channel to their stack. We've been able to realize an 11X return on ad spend, which is something that's really hard to come by. And we weren't able to actually see that with the Criteo product, so it's been great so far.”

Matthew DuchDirector of Performance Marketing

“Awesome, that's great feedback. Are there any tips or anything that you'd like to share for other people who are interested in no CRM email retargeting.”

David BoothCEO of BouncePilot

“Yeah, if you have a browse abandonment, cart abandonment, or product abandonment, campaign setup, it's really easy to just port them over using the same assets. And with very little change, you're able to actualize revenue from an untapped source that you probably weren't going after before.”

Matthew DuchDirector of Performance Marketing

“I think that's awesome. Thanks a lot for sharing this with us, and for having the conversation today!”

David BoothCEO of BouncePilot