If you happen to be an eCommerce marketer, and we all know you are, then check out all the Black Friday Cyber Monday (#BFCM) content that Shopify has been cranking out. Those Canadians sure are rocking it, eh?
(Disclaimer: the humble author of this post is also Canadian.)
Shopify has a bunch of posts from 2016 and before, but some of the 2017 hits include:
- How to get your store ready for Black Friday Cyber Monday
- How to Prepare your store for the holiday season (A 6-part Black Friday Cyber Monday Webinar Series)
- The Beginners Guide to A/B Testing during Black Friday Cyber Monday
- 5 Awesome Black Friday Cyber Monday Social Media Campaigns you can steal (stealing optional)
And my personal favorite, the 2016 Black Friday Recap, full of useful pieces of information like:
The Most Popular Hours to Shop
Interestingly, we discovered an eight hour difference in peak order times between shopping days. On Black Friday, order traffic steadily increased until hitting a 12 p.m. peak. During Cyber Monday, shoppers took a mid-evening break before peaking at 9 p.m. If you noticed that 3 a.m. bump early Friday morning, we’re guessing those were west coast shoppers snagging deals at midnight (PST).
Overall, well done Shopify-ers. You’ve got a great resource for marketers over there!