With the increase in spend for social media influencers and paid acquisition campaigns, this women’s retailer was generating millions upon millions of visitors. The challenge was: even with all this spend, the head of marketing was looking for new ways to reduce the cost per acquisition. As BouncePilot does not currently reveal their customers, we’ll call her Lauren. Marketing costs continued to increase, and purchases weren’t increasing at the same rate of marketing spend.
Ideally, Lauren wanted a way to increase the ROI of these influencer and paid campaigns, while building a more predictable model for revenue growth. Outside of A/B testing and other conversion strategies, she couldn’t find any new innovative strategies to push the needle — until she stumbled upon BouncePilot.