This privacy policy (“Policy”) describes how BouncePilot (“BouncePilot”, “we,” “our,” or “us”) collects and uses data in connection with our services (“Services”). These Services help our business partners, which include ecommerce companies, marketing companies and online publishers, to conduct people-based marketing. People-based marketing is the process of providing individuals with valuable content based on their interests, behaviors, and purchase intent.


We are in the business of providing you with useful content in a way that respects your right to privacy. We do not know your name, address, email, your place of work, your date of birth, your phone number, or other personal information, and we do not collect this information unless you choose to provide it to us.

Through the Services, we collect non-personal information that does not reveal your specific identity. BouncePilot may also receive non-personal information from online and offline sources, including the types described below, from our business partners. Collecting certain types of non-personal information allows us to work with our business partners to send you behavior-based email and to measure the success of these communications. The types of non-personal information we may collect in order to provide our Services include:

  • User Identifiers: We may collect identifiers that are used by our advertising partners to identify a specific individual, but BouncePilot does not see any personal information connected with these identifiers. To de-identify this information, either we or our business partners perform a mathematical process (commonly known as hashing) to convert the information into a code. We do not retain any personal information connected with the code.
  • Analytics and Usage Information: We may collect information related to your use of email sent by one of our partners, such as whether the email has been opened, or a link has been clicked in the email. We also collect information about activity on our partners’ websites, such as the time users spend on their website, the pages users visit, and the transactions in which users enter.
  • Demographic and Profile Information: We may collect demographic and other profile information such as annual income, buying preferences, and age.
  • Health Information: We may collect data about users’ interest in receiving information about general health conditions or products such as those related to headaches, allergies, or diet and fitness.
  • Location Information: We may collect and process information about your general location. The information we collect may tell us which zip code you are in, but it does not tell us your precise location.
  • Device Information: We may collect information related to devices used to access our partners’ emails and websites, such as the device type, operating system, version, and IP address. We may also collect technical identifiers such as a mobile advertising ID (Apple IDFA or Google AAID).

Information collected from our business partners continues to be governed by any applicable privacy policies of our business partners. We encourage you to review the privacy policies of each website you visit.

To collect this information described above, we and our service providers may use cookies, which are small text files that online services often store on computer hard drives or mobile devices of visitors to their sites. A cookie contains a unique number, which is used to recognize your computer when a user of your computer or mobile device returns to a website that it has visited previously. The Website also may contain small, transparent images, files, or lines of code that collect information about how you interact with the pages, emails, advertisements, and apps. For example, these technologies may collect information about the web pages you visit, the content you view, when and for how long you interact with certain features, and whether you initiate a purchase transaction.

We may use these technologies to identify your computer or device (which can help us or our service providers recognize you when you return), store information about your preferences (e.g., preferred language), log your interactions (e.g., the types of messages you prefer to receive), and present you with relevant interest-based or behavior-based email. We retain this information in a form that can identify your computer or device for up to 24 months.


We may use the information we collect to:

  • enable our partners to deliver personalized email messages that match your interests or behaviors (e.g., sending you an email if you leave the site while in the middle of a purchase transaction, often with a discount on that transaction);
  • prepare for traffic load demands and to efficiently distribute email publications;
  • understand the interests of our partners’ users;
  • customize user experiences when they use our partners’ services;
  • generate and analyze statistics about the performance of campaigns, and to improve performance over time; and
  • when we believe in good faith that disclosure is necessary (a) to protect our rights, the integrity of our Services, or your safety or the safety of others, or (b) to detect, prevent, or respond to fraud, intellectual property infringement, violations of terms of use related to the Service, or violations of law.

We may combine or aggregate any of the information we collect through our Services for any of these purposes.


We may share information we collect in connection with the provision of our Services for purposes that include but are not limited to the following:

  • to enable our partners to deliver personalized messages that match your interests, including behavior-based email;
  • with our business partners for the purposes described in this Policy;
  • as required by law, such as to comply with a subpoena or other legal process, or to comply with government reporting obligations;
  • when we believe in good faith that disclosure is necessary (a) to protect our rights, the integrity of our Services, or your safety or the safety of others, or (b) to detect, prevent, or respond to fraud, intellectual property infringement, violations of terms of use related to the Service, or violations of law; and
  • with affiliates, service providers, advisors, and other third parties to the extent reasonably necessary to proceed with the negotiation or completion of a merger, acquisition, or sale of all or a portion of our assets.



If you do not want us to serve you behavior-based email, you may opt-out here. You will need to opt-out for each email address you use. We will only use your email address, submitted in this way, for the purpose of suppressing emails which would have been directed to you. As you would expect, if you have directly opted-in to receive emails from other companies, you may still receive emails from them, but those will not be the behaviour-based emails and discounts delivered through BouncePilot.


We strive to maintain reasonable administrative, technical, and physical safeguards designed to safeguard the information we collect. However, no information system can be 100% secure, so we cannot guarantee the absolute security of your information.


We may update this Policy from time to time by posting an updated Policy on this page, and/or by providing any other notice or mechanism as may be appropriate.


If you have any questions or complaints about this Policy or our use of your information, please contact us at We welcome your questions and feedback.


You can opt-out of these services at any time. To opt-out of BouncePilot’s services, please go to To opt-out of third party cookies, please go to To opt-out of the use of your mobile device ID for targeted advertising, please see


This Policy was last updated on August 30, 2017